GARRI / AVETISYAN

— Navigate

— About

DESIGN ISA BUSINESS.

— Bio / 01

I'm Garri Avetisyan, a Product Designer based in Yerevan, Armenia. For the past 5+ years, I've been designing complex digital products across AI, Web3, SaaS, and marketplaces — the kind of products where getting the UX wrong means real business consequences.

I believe the best design work happens at the intersection of user needs and business goals. A beautiful interface that doesn't drive outcomes isn't design — it's decoration. I focus on solving the right problems, structuring information clearly, and making complex systems feel simple.

Before every pixel, I ask: what's the business goal? Who's the user? What does success look like? This thinking shapes everything from information architecture to micro-interactions.

FOCUS · AI · WEB3 · SAAS · MARKETPLACE5+ YEARS · 6 CASE STUDIESBASED IN YEREVAN · OPEN TO REMOTEDESIGN IS A BUSINESS FUNCTIONFOCUS · AI · WEB3 · SAAS · MARKETPLACE5+ YEARS · 6 CASE STUDIESBASED IN YEREVAN · OPEN TO REMOTEDESIGN IS A BUSINESS FUNCTION

— Capabilities / 02

What I do

01 / 09
  • UX Strategy
  • Product Thinking
  • User Research
  • Information Architecture
  • Interaction Design
  • Wireframing & Prototyping
  • UI Design
  • Design Systems
  • Vibe Coding

What I use

02 / 09
  • Figma
  • Adobe Creative Suite
  • Midjourney
  • ChatGPT
  • Claude Code
  • Whimsical
  • Maze
  • Notion
  • Linear

Languages

  • Armenian

    — Native

  • Russian

    — Fluent

  • English

    — Professional

— Method / 03

I work best when embedded in cross-functional teams. I partner closely with PMs to define scope, with engineers to understand constraints, and with stakeholders to align on priorities. I communicate through artifacts — flows, prototypes, and documented decisions — not slide decks. I believe in strong opinions loosely held, and I'd rather be proven wrong early than right too late.

— Experience / 04

01Freelance2026 – Present

Product Designer · Armenia · Remote

  • →Independent product design for client projects, from UX flows and prototypes to UI and developer handoff.
02ANUNA LLCDec 2025 – May 2026

Product Designer · Armenia

  • →Conceptualize and execute end-to-end design strategies that harmonize user requirements with core business objectives.
  • →Translate complex ideas into high-fidelity interactive prototypes and visual assets to validate product architecture prior to engineering.
  • →Facilitate cross-functional synergy by partnering with engineering and product leads to streamline the handoff and implementation process.
  • →Leverage qualitative and quantitative insights—including user interviews and competitive analysis—to steer the product roadmap.
  • →Drive product evolution through a rigorous cycle of testing and data-driven refinements to maximize engagement and resolve friction points.
03Duck MasterSep 2024 - May 2025

Creative Director · Russia

  • →Develop intuitive, user-focused design solutions for products, ensuring functionality, usability, and aesthetic appeal align with both business goals and user needs.
  • →Create wireframes, prototypes, and mockups to communicate design concepts and test product functionality before development.
  • →Work closely with product managers, developers, and other stakeholders to ensure seamless communication and alignment throughout the product development process.
  • →Gather and analyze user feedback, perform usability testing, and conduct market research to inform and improve design decisions.
  • →Continuously iterate on product designs based on user feedback, analytics, and performance data to enhance the product experience.
04Ineed IncMay 2022 - May 2024

Product Designer · Armenia

  • →Played a key role in shaping the user experience and interface design for both the mobile app and landing page.
  • →Created intuitive, user-friendly interfaces to enhance the user journey and ensure seamless interaction with app features.
  • →Designed the landing page to effectively communicate Ineed's value proposition and attract users.
  • →Conducted user research and usability testing to refine designs and ensure they meet user needs.
  • →Collaborated with developers to ensure successful implementation of design elements.
05TIRSoft LLCOct 2020 – May 2024

UX/UI Designer · Armenia

  • →Gathering and evaluating user requirements in collaboration with product managers and engineers.
  • →Illustrate design ideas using storyboards, process flows and sitemaps.
  • →Develop UI mockups and prototypes.
  • →Identify and troubleshoot UX problems.
  • →Prepare and present rough drafts to internal teams and stakeholders.

— Freelance / 05

BalVoi[AI]

2025

Designing an AI-powered news platform focused on debiasing articles using a variety of large language models and a custom-trained AI.

  • →End-to-end product design from research to high-fidelity UI
  • →Designed AI-assisted editorial workflows for journalists
  • →Built a design system with 40+ components for the platform
  • →Focused on trust calibration — designing for when AI gets it wrong
XYGO[Web3]

2025

Creating the interface and NFT structure for a Web3 lottery and marketplace.

  • →Designed dual-track UX for crypto-native and mainstream users
  • →Built progressive Web3 onboarding that hides blockchain complexity
  • →Designed NFT marketplace browse and trading experience
  • →Achieved 68% non-crypto-native user ratio through UX simplification