Garri Avetisyan
Product Designer
Summary
I'm Garri Avetisyan, a Product Designer based in Yerevan, Armenia. For the past 5+ years, I've been designing complex digital products across AI, Web3, SaaS, and marketplaces — the kind of products where getting the UX wrong means real business consequences.
I believe the best design work happens at the intersection of user needs and business goals. A beautiful interface that doesn't drive outcomes isn't design — it's decoration. I focus on solving the right problems, structuring information clearly, and making complex systems feel simple.
Before every pixel, I ask: what's the business goal? Who's the user? What does success look like? This thinking shapes everything from information architecture to micro-interactions.
Work Experience
Product Designer
ANUNA LLC — Armenia
Dec 2025 - Present
- Conceptualize and execute end-to-end design strategies that harmonize user requirements with core business objectives.
- Translate complex ideas into high-fidelity interactive prototypes and visual assets to validate product architecture prior to engineering.
- Facilitate cross-functional synergy by partnering with engineering and product leads to streamline the handoff and implementation process.
- Leverage qualitative and quantitative insights—including user interviews and competitive analysis—to steer the product roadmap.
- Drive product evolution through a rigorous cycle of testing and data-driven refinements to maximize engagement and resolve friction points.
Creative Director
Duck Master — Russia
Sep 2024 - May 2025
- Develop intuitive, user-focused design solutions for products, ensuring functionality, usability, and aesthetic appeal align with both business goals and user needs.
- Create wireframes, prototypes, and mockups to communicate design concepts and test product functionality before development.
- Work closely with product managers, developers, and other stakeholders to ensure seamless communication and alignment throughout the product development process.
- Gather and analyze user feedback, perform usability testing, and conduct market research to inform and improve design decisions.
- Continuously iterate on product designs based on user feedback, analytics, and performance data to enhance the product experience.
Product Designer
Ineed Inc — Armenia
May 2022 - May 2024
- Played a key role in shaping the user experience and interface design for both the mobile app and landing page.
- Created intuitive, user-friendly interfaces to enhance the user journey and ensure seamless interaction with app features.
- Designed the landing page to effectively communicate Ineed's value proposition and attract users.
- Conducted user research and usability testing to refine designs and ensure they meet user needs.
- Collaborated with developers to ensure successful implementation of design elements.
UX/UI Designer
TIRSoft LLC — Armenia
Oct 2020 – May 2024
- Gathering and evaluating user requirements in collaboration with product managers and engineers.
- Illustrate design ideas using storyboards, process flows and sitemaps.
- Develop UI mockups and prototypes.
- Identify and troubleshoot UX problems.
- Prepare and present rough drafts to internal teams and stakeholders.
Freelance Projects
BalVoiAI
Designing an AI-powered news platform focused on debiasing articles using a variety of large language models and a custom-trained AI.
2025
- End-to-end product design from research to high-fidelity UI
- Designed AI-assisted editorial workflows for journalists
- Built a design system with 40+ components for the platform
- Focused on trust calibration — designing for when AI gets it wrong
XYGOWeb3
Creating the interface and NFT structure for a Web3 lottery and marketplace.
2025
- Designed dual-track UX for crypto-native and mainstream users
- Built progressive Web3 onboarding that hides blockchain complexity
- Designed NFT marketplace browse and trading experience
- Achieved 68% non-crypto-native user ratio through UX simplification
Skills
What I do
UX Strategy · Product Thinking · User Research · Information Architecture · Interaction Design · Wireframing & Prototyping · UI Design · Design Systems · Vibe Coding
What I use
Figma · Adobe Creative Suite · Midjourney · ChatGPT · Claude Code · Whimsical · Maze · Notion · Linear
Languages
- ArmenianNative
- RussianFluent
- EnglishProfessional